Let’s get started:

In the last Part we looked at the overall flow for your audience members:

1. They see an X post with a giveaway
2.
They follow, like and comment
3.
They receive a DM with a link the freebie
4.
They claim the freebie at the link with their email address
5.
They’ll be presented a paid offer

That’s the order for them.

For you as the creator we’ll work backwards. We start with the end in mind.

First up therefore we need the paid offer.

What this is will depend entirely on your niche and business. I’ve written about working out your niche and business model elsewhere and will assume you’ve got the basics in place.

So we’ll move onto the prompt to get your offer for this DM giveaway:

Act as a marketing strategist and offer creator

My niche is [niche]
My customer main problems are [problem areas]

I want a two part offer with a free and paid tier. They will be given the free offer and once confirmed they'll be offer a paid upgrade. 

The upgrade should be a natural step up from the free version - both should solve the same problem with the paid making it easier/cheaper/faster for the customer to solve the problem .

Give me 5 potential free/paid offer combinations

The free component should be immediately valuable, easy to consume, easy to create, preferably text based. 
The paid version should build upon the free, adding supplements, guidance to make the desired outcome more attainable.

For this example I’ll use:

My niche is helping people grow their newsletters 
My customer main problems are i) unsure of best growth channels ii) chasing too many options for growth

ChatGPT will generate 5 ideas for you. Here’s the first for my example:

See how ChatGPT has combined a free offer with a paid upgrade - making sure to lead from free to paid naturally. That’s what we need for this DM giveaway strategy.

In the next Part we’ll look at the lead magnet and setting everything up. Right now though focus on putting together an offer package. I’ve done other Playbooks on creating:

• freelance offers

• service offers

• digital products

• courses

• kindle books

and honestly others that I can’t remember. 😅

Depending on what your particular offer is (which depends on your niche and business, there’s no one size fits all!) how you build will be different.

What we do want to be the same is our delivery mechanism - I recommend Gumroad for this. You can deploy pretty much any type of offer on Gumroad:

It’s free to use but they take a % of your sale. For starting out though it’s perfectly fine. Once you are pulling in significant revenue you can switch.

It’s also great for free giveaways because Gumroad takes a % of $0 which is… $0. Here’s my activity on freebies just this morning using this free setup:

The “Digital Product” type in Gumroad covers a lot of ground. This is what I personally use for most of my products.

All my giveaways are Notion documents personally. But if you want to embed videos (for a video course), upload PDFs or even link a Calendly schedule for service that’s all doable within Gumroad.

The main thing is that you have an up-sale that is linked to your freebie which is linked to your DM giveaway.

The up-sale is what we use to generate revenue at the same time as growing so having it fully aligned and ready to go with the rest of the giveaway is important.

Existing Offer

If you are already in business and want to apply the DM Giveaway strategy then we can use an existing offer.

Here’s the prompt….

Act as a marketing strategist and offer creator

My niche is [niche]
My customer main problems are [problem areas]

I want a two part offer with a free and paid tier. They will be given the free offer and once confirmed they'll be offer a paid upgrade. 

My paid tier is [enter your paid offer]

The upgrade should be a natural step up from the free version - both should solve the same problem with the paid making it easier/cheaper/faster for the customer to solve the problem .

Give me 5 potential free offers that could precede my existing paid tier offer

The free component should be immediately valuable, easy to consume, easy to create, preferably text based.

This adapted prompt will take into account your existing offer and come up with freebies to place in front of it as an upsale.

For example I used as my offer:

My paid tier is a $197 course that shows newsletter operators how I run Facebook advertising  to generate low cost subscribers and immediately liquidate the revenue by referring my subscribers to other newsletters for a fee.

And from this received the following suggestions:

The more detail you give about your offer the better able ChatGPT will be to generate freebie ideas.

One caveat - if your offer is more than a few hundred dollars I would not recommend going directly for this as your upsale.

We’ll be generating cold traffic with the DM Giveaway - they’ve just seen you on X and opted in a free giveaway. Some % will buy a $10-200 upsale. But if you try to sell a $1000 upsale immediately chances are very few (if any) will take you up on the offer.

Obviously this depends on your niche, business model and existing brand reputation!

Instead of going straight in for a higher cost offer I’d recommend pairing this giveaway strategy with something around the $30 mark.

Pulling it together

Next up we’ll create our freebie and start hooking up the mechanisms required to get the machinery humming.

Here’s a reminder of what we’re covering this week:

• Part 1: how I get paid to grow on X

• Part 2: start with the end in mind

• Part 3: the irresistible give-away

• Part 4: automation for rocket growth

• Part 5: newsletter tie-in