Part 1 - How I get paid to grow on X
Hey Prompt Entrepreneur,
In this playbook we’re covering a strategy that is killing it for me right now
This strategy (at time of writing) lets me:
- add 300-800 X/Twitter followers per day
- get 100-250 new newsletter subscriber per day
- whilst generating $100-200 of automatic income
It’s pretty slick so I want to share the method with you.
This most powerful if you are active on X, have a newsletter and sell digital products.
However it also works without the newsletter component just fine - perfect if you want to just build on X whilst generating sales.
Over the week we’ll cover:
- Part 1: how I get paid to grow on X
- Part 2: start with the end in mind
- Part 3: the irresistible give-away
- Part 4: automation for rocket growth
- Part 5: newsletter tie-in
We’re committing this whole Part to an overview of the process - it’s important to understand the path we’re taking before jumping into the details.
In this Part we’ll outline the process. Then we’ll start building.
It’s best we start with an example so you can following through.
Here’s one from last week:
Results
At the time of writing this tweet has generated a few benefits.
First up it’s added ~350 new Twitter followers.
It’s also led to 81 newsletter subscribers:
(Each download here = 1 sub. Total 81 so far).
And $110.78 of revenue.
(Note, another $30 order arrived just as I’m writing this but I’m not going to keep redoing the maths!)
So, one post in summary:
- 350 followers
- 81 subscribe to newsletter (23%)
- of which 4 buy (5%)
- for $110 revenue
Also there’s no advertising behind this post - it’s pure organic reach.
And we do this every day. One post like this a day, everyday.
OK sounds good? Let’s overview the strategy and then we’ll go through step by step over the week!
Basic outline
First, from the audience member’s POV!
The first thing they see is a post like the one I’ve added above. I’d recommend heading to X to check it out fully as you’ll be able to see more of the format.
Notice the wording:
I created the ultimate free course on "How to Create Social Media Video Content with AI".
The AI frameworks inside are key to me producing 3-5 video posts daily and growing my audience faster.
Want it for free?
- Must follow
- Reply "video"
And i'll DM you a copy.The post is a free giveaway which they can get by following (new X follower for me) and then by replying some phrase. In this case the word is “video”.
If you look at the post 350+ people have commented “video”. They want the giveaway.
Once they comment they are send a DM:
There are a couple of elements to this message.
The primary purpose of the DM is to give them the link to the freebie. That’s the first link.
If they click that link they are taken to a Gumroad Page. Here’s the link. And here’s what it looks like:
Important thing here.
Check on the right hand side - there’s a Basic version for £0 and a paid version for £10.
Most people (81 so far) go for the free version.
That delivers to the a high quality, very detailed guide that I’ve built in Notion.
At the same time they are added to my newsletter. Notice the wording is “Get theNotion guide totally free + Free Subscription to Prompt Entrepreneur”. That’s me getting permission to subscribe them.
Some people (5%) will opt for a paid version. They can either get this £10 version or (most people choice this!) a £30 version that includes a lot more. That happens through an automatic upgrade offer that they are given.
All in all - 350+ followers, 81 subscribers and $110 revenue. From a single post.
This is what we’ll be building over the next few Parts! We’ll kick off tomorrow by starting with the end in mind - working out the offer.
If you are Premium I’m going to now drop a juicy tidbit to get your creative juices going. This is the key to the best freebies I offer.
Brand Jacking
Tomorrow we’ll properly jump into working out our offer, then the freebie that we’ll produce to get people to the offer.
I want to prime your thinking though so you are in an even better place to come up with an offer idea.
What works extremely well is preparing freebies that connect with well known brands or personalities.
This allows you to hop onto existing brand recognition to provide valuable freebie.
Do I mean steal their stuff? Absolutely not. That’s a bad move!
I mean complement them.
For example here’s one giveaway that worked really well for me last week :
That one has 100k views, has given ~900 followers, 231 newsletter subscribers and a few hundred dollars in revenue. Again, not boosted, all organic traffic.
Notice the difference with the one above?
Yup - Alex Hormozi.
For those who don’t know him he’s a big name in online business, especially on platforms like Twitter.
My freebie provides a tool that complements his work so I know it’s helpful for people who like Alex Hormozi (and there are a lot of them).
This allows me to tap into a wider brand recognition. Which is a powerful play when you are smaller (like me!).
My recommendation is you start this process by thinking of personalities and brands that you can connect your freebie to.
For example if you are building an audience in the personal finance space you might reference Ramit Sethi, Dave Ramsey or Suze Orman.
If in investing space then Warren Buffett, Benjamin Graham or Ray Dalio.
If in mental toughness space then Jocko Willink, Dave Goggins or Wim Hof.
If there aren’t personalities per se then focus on brands.
Right now just jot down a list of “big names” in your space. We’ll use this going forward for our freebie.
Pulling it together
Exciting week - I’m excited to teach this stuff because it’s killing it for me and I’m sure will rocket your X growth too.
Here’s a reminder of what we’re covering this week:
- Part 1: how I get paid to grow on X
- Part 2: start with the end in mind
- Part 3: the irresistible give-away
- Part 4: automation for rocket growth
- Part 5: newsletter tie-in