Everyone's got their "secret sauce" for HOW to post on LinkedIn.

When to post? How often to post? Use hashtags? Etc.

Here's the thing: very little of the advice here is actually data-backed. It's mostly anecdotal - "Well, this worked for me, so it must be THE way!" I've spent hours trying to find the "truth" about optimal posting times, engagement strategies, and all that jazz.

Want to know what I discovered? I’ve no idea. And I don’t think anyone really knows…

There is no universal truth. Algorithms change, what works changes, people change! And you know what? That's actually liberating once you accept it.

So today, we're going to focus on a “non-perfect” protocol that I've found works consistently - one that you can adapt and make your own.

Let’s get started:

Reducing Friction, Not Adding Rules

Here's the most important thing I'm going to tell you today: you posting protocol doesn't really matter.

Just post and see what works. Volume wins here, every time.

I almost didn't want to write this part of the playbook because I worried it would give you another set of "rules" to follow - another reason to procrastinate. ("Oh, I can't post now because it's not the optimal time!")

But I also get dozens of messages asking about posting frequency, timing, captions, hashtags... So clearly, having NO guidance creates its own kind of friction!

Rock and a hard place eh? So let's thread this needle together. Clumsily potentially but we’ll give it a shot!

Everything I'm about to share comes with a massive pinch of salt. A shaker worth.

The main thing - the 80% that matters - is that short-form video works brilliantly right now on LinkedIn. The rest is just details. Important details, maybe, but still just the 20%.

The Volume Game

First up, volume. I've posted up to 5 videos a day with no negative effect. In fact, my views increased simply because I had more videos out there. (If you're posting more than 5 a day, please let me know what happens - I'm genuinely curious! Alo...)

The only caveat? Don't post rubbish. Your videos need to maintain quality. You'll know if they're good enough because you'll get the views and engagement. Once you're hitting that quality bar consistently, go nuts with volume.

Timing Your Posts

When are your audience members actually on LinkedIn? For me, it's primarily UK and East Coast America. So I post once during UK morning (around 10am) and once at a time that hits both UK and US (4pm).

Also the time you initially post is going to matter less because we’re going to also repost.

Nobody does this, and I have no idea why not.

Here's the play: 6-12 hours after posting your video, REPOST it. There's literally a repost button under the video. One tap brings it back to the top of your timeline, putting it in front of a whole new time zone.

Are you in Europe and America is 6 hours behind? Easy. Post at a good time for Europe and then repost it when America is awake.

Quick caveat: I haven't found a way to automate this (if you know how, please tell me!). You'll need to manually pop into the app and hit repost.

Got nothing new to post today? No problem. Find an old popular video and bring it back to life with a repost. I've had videos absolutely explode on their second or third run. One went to 800,000 views initially, then I reposted it 3 months later and it picked up another 700K. All from one button tap!

Captions and Descriptions

The text around your video matters - it helps LinkedIn understand your content. While LinkedIn will auto-transcribe your video, we can boost this by adding our own description.

I use the Captions app (but Descript works too) to get a transcription. This serves two purposes:

1. You can add actual captions to your video (bonus!)

2. You get text for your post description (the main thing we need right now)

Here's a prompt I use to turn transcriptions into a LinkedIn post to accompany the video:

Convert this video transcription into an engaging LinkedIn post. Use natural language, no hashtags or emojis. Focus on value and readability

Format the post with:
- A strong opening line / hook
- Short, scannable paragraphs
- Key points highlighted
- A conversation-starting question at the end

[Paste transcription here]

Notice that this prompt removes hashtags. Should hashtags be used? The consensus answer seems to be no - but also that it doesn't matter that much! If you want to use them, go ahead. If not, don't sweat it.

The Engagement Game

Before and after posting, engage with your followers and accounts you follow. Like, comment, share insights. People will notice your activity, check your profile, and often reciprocate. Importantly they’ll be actively engaging with you just as your new video is published. This early engagement gives your new post a better chance of taking off.

Here's a ninja move: add your own comments below your post with additional information. If you mentioned something from Perplexity, drop the source links. Add context, ask questions, basically flesh out the video with "additional resources" in your own comments. Add each point as it’s own comment - really flesh it out.

This does two things:

1. Extends the physical size of your post (more screen real estate = more attention)

2. Makes it look like discussion is already happening

What's Next?

All of this is details - additionals to boost the performance of each video. Take too long? Drop them - the main thing is posting the darn video! Don’t let anything else get in the way of that.

In our final part tomorrow, we're talking about converting all this visibility into actual business opportunities. Because views are great, but paying customers are better!