Been on LinkedIn recently?

You may have noticed something different - video. Lots and lots of video.

LinkedIn is going hard on short form vertical video right now and if you lean in too then there’s a huge opportunity.

Here’s my last 7 days for reference:

1M+ impressions, half a mil members reached.

6 solid business leads worth (conservatively) $20-30k.

All from 3 short form videos. That’s a hell of an ROI.

Let’s get started:

The New Kid on the Block

Now, I know what you're thinking. "Kyle, mate, isn't this just LinkedIn playing catch-up with TikTok and Instagram Reels?"

100%!

But: who cares?

LinkedIn wants short form video and reward you for providing short form video.

Right now the algorithm strongly leans towards short form video. So by getting your arse in gear and fulfilling this demand you can take advantage of the trend and carve out an expert niche fast.

Here's the thing: LinkedIn is late to the short-form video party.

Super late. They are playing catchup with Tiktok, Instagram Reels, Youtube Shorts and Facebook. Basically they are dead last.

The big shift they’ve added, years late? This navigation element at the bottom of the app:

I know right? Wow! A new button! 🤣

But that buttons tells us that this is a big priority for them. They are pushing video hard. They want the sort of engagement and screen time TikTok gets and believe short form video is the answer. (Truth be told - it probably is…)

This precisely why it's so exciting. We're looking at a perfect storm of opportunity:

1. High Reach: The LinkedIn algorithm is currently favouring these videos, pushing them to a wider audience. It's like being handed a megaphone in a room full of whisperers still posting text and crappy photos.

2. Low Competition: Because it's new, not everyone has jumped on the bandwagon yet. This means less noise and more chances for you to shine.

3. Novelty Factor: People are curious about this new feature, making them more likely to engage with your content.

4. Professional Context: Unlike TikTok or Instagram, LinkedIn's professional focus means your business content is right at home here.

All this ultimately means you can drive business. This is the power of LinkedIn specifically - high quality traffic and leads. Here’s a breakdown of the audience consuming my videos for example:

Let’s do a quick bit of maths here. Last 7 day impressions were 1M+

Around 25% of my audience are business owners or CEOs. That’s 250,000 decision makers right there seeing me talk about AI for businesses.

Sure, I can get higher numbers on TikTok but the quality of the audience from a sales/marketing POV is much lower.

This is the gold that you are going to be able to unlock.

The Secret Sauce: Your Personality

Here's a little secret: most LinkedIn content is about as exciting as watching paint dry.

I’m not a fan of the platform and spend as little time as possible there.

It's all corporate jargon and polished press releases. But you know what's refreshing? Actual human beings with actual personalities. Wild huh?

So that’ll be our play this week:

• talking head videos

• about topics and questions in our industry

• with a strong focus on your initial hook

Your content doesn’t have to be polished. In fact that may actually hinder you (we can test this). Instead the focus should be on your expertise and industry knowledge.

OK onto the detailed action plan. This week I’ll walk you through the exact strategies I’m using so you can copy what is working. Specifically:

Part 2: Crafting Your Content Strategy. We'll explore how to choose topics that position you as an expert, and I'll show you how to use AI tools to generate ideas and scripts in seconds.

Part 3: Shooting your Videos. Don't worry, tech-phobes. We're keeping it simple with easy recording techniques. The key is making this as frictionless as possible, regardless of your speaking skills.

Part 4: Optimisation and Engagement There are a handful of tweaks we can make before and after posting to give our videos the best chance of success. I’ll cover all the tactics I’ve tested.

Part 5: Turning Views into Business Opportunities. Ultimately this is what we are from. We'll wrap up by showing you how to convert all those lovely views into cash.