When I first started using AI with my social media I tracked my time. 7 hours a week just copying and pasting. Content into prompts. Outputs into scheduling tools. A complete waste of my time.

Sure, the prompts were perfect (after all that work in Part 3!), but I was still being a human robot. I was a cog in the machine.

Content goes in here, copy to ChatGPT, paste the output, copy to Typefully, schedule the post... over and over and over. Yaaaa!

Then I got my act together and built it all in Make.com.

Now those same tasks take 15 minutes to check. Just a quick review of the outputs before they go live.

But here's the crucial part - I only automated once I knew my process worked. Once those prompts were consistently delivering quality outputs. Automation amplifies what you've got. Make sure it's worth amplifying!

Let’s get started:

Meet Make: Your Automation Hub

Make.com is like Lego for the internet.

This isn’t sponsored FYI - just love the tool. But hey Make if you read this, hit me up babe?

It lets you connect different tools and services together, creating automated workflows that run by themselves. Think of it as the pipes connecting your content sources to your social media platforms.

If you’ve used Zapier it’s pretty similar. But allows for more complex worksflows.

And, maybe more importantly(!), it's visual. You can literally see how everything connects. No coding required. Just click, drag, and connect.

Starting Safe: Google Sheets as Your Draft Mode

Before we connect to any live services, we're going to use Google Sheets as our "draft folder." Why? Because it's:

• Safe (no accidental posting)

• Easy to review

• Simple to organise

• Great for tracking changes

• Perfect for collaborating if you have a team

Let's build a simple flow that:

1. Takes an RSS feed as input

2. Feeds it through your custom prompt

3. Saves the generated posts to a Google Sheet

The setup looks like this:

• Sheet columns: Date, Source, Original Content, Generated Post, Status, Notes

• Each new piece of content gets its own row

• You can mark posts as approved, needs editing, or rejected

• Add notes about what worked or didn't

This gives you a safe space to test and refine your automation before it goes anywhere near your actual social platforms.

Building in Make.com

The basic flow is straightforward:

1. RSS Trigger: Watches for new content

2. ChatGPT Module: Uses your custom prompt from Part 3

3. Google Sheets Action: Adds a new row with the results

I can literally feed this into Make like so:

and Make will create the workflow for me:

EASY mode! We don’t even have to work out the automation ourselves.

We’ll then plug in our prompt (from Part 3) into the ChatGPT module. Any RSS feed input will act as a trigger and be run through the ChatGPT module and spit the result out into the Google Sheet.

You’ll need to connect up the services by logging in or adding an API key (Make will tell you how) but once connected you can reuse the module in multiple workflows.

Obviously this is a very simple workflow but Make’s AI can do this for much more complex systems too!

Spend time getting this simple flow working perfectly. Review the outputs. Refine your prompt (inside the Make module). Get everything running smoothly.

Each day, review your sheet:

1. Check new outputs

2. Mark what's working and what isn't

3. Note any patterns in the ones that need editing

4. Use these insights to refine your prompts

5. Track approval rates to see improvement

Only when you're consistently getting 90%+ approval rates should you think about connecting to live platforms.

Your First Live Automation

Let's start with something simple: automating one content source to one platform. For example, taking an RSS feed and turning it into Twitter posts.

We would basically switch the Google Sheet module to a Twitter module.

Same RSS input, same ChatGPT process. Just piping out to Twitter instead of our Google Sheet.

The basic flow looks like this:

1. Source watches for new content

2. Content gets fed into your custom prompt

3. AI generates the social post and posts to Twitter

We can again feed these steps straight into Make’s AI and it’ll create the flow for us:

And again we’d hook up our logins/credentials to get it all live. Beautiful!

Expanding Your Empire

Here's where it gets fun. Once you have one solid automation, you can:

1. Add more sources to the same flow

2. Create parallel flows for different platforms

3. Add conditional logic (different prompts for different content types)

4. Include error handling and notifications

But remember - expand one piece at a time. Test each addition thoroughly before adding more complexity! It’s very tempting to go mad but don’t build on wobbly foundations. We’ll get into this more in the next Part.