Here I am… two hours into what was supposed to be a one-hour workshop, still trying to cover "just one more thing."

My slides looked like a Wikipedia page had exploded. My attendees had that glazed look. And I was desperately trying to cram in every single piece of knowledge I thought they needed.

Watching attendees drop off one by one. Then in groups of 10. Dwindling away. Brutal.

See, I'm a researcher by nature. I dive deep into topics, explore every angle. Hell you read my newsletter, you know I go a bit overboard!

And when it comes to presenting? My natural instinct is to try and download my entire brain into the audience.

But here's what I've learned: when you try to say everything, people hear nothing.

Let’s get started:

The Big Domino

The Big Domino Belief is all about convincing your prospects of the One Thing that will eliminate their objections and make them ready to buy.

The concept sounds too simple at first: focus on changing just ONE belief. The one belief that makes all other objections irrelevant.

Basically if you can knock down this one domino then everything else will collapse. All other objections, all other “but what about”, all other “but not for me” will cease to have power. Because the BIG domino has smashed all these other smaller dominoes.

My inner researcher rebelled. Surely we need to address everything? Right??

But then I tried it…and it worked.

For my AI workshops webinar, I focus on one core belief: businesses around the world are crying out for AI training and you can fulfil that demand with workshops.

Not about the technical details. Not about presentation skills. Just that one foundational belief that changes everything else.

The result? Success. It made my workshops simpler, streamlined, focused and more effective.

Here's why this works: presentations aren't about information transfer. If they were, we'd all just absorb the information and be able to do “the thing”. That (sadly!) isn’t what happens!

Good webinars and presentations are about transformation. And transformation starts with belief change. Without the belief change the technical details do not matter.

Some example will help here.

Think about some real Big Domino examples:

• Weight loss program: "Your genetics and age aren't the problem - the real reason you can't lose weight is you're following advice designed for bodybuilders, not busy parents"

• Business coaching: "Your market isn't too crowded - the real opportunity comes from being the first to combine [X] and [Y] in your niche"

• Real estate investing: "You don't need a huge deposit - banks are actively looking to lend on properties that meet specific criteria most people don't know about"

• My AI workshops: "Technical expertise isn't the barrier - companies are desperately seeking trainers who can explain AI in simple terms their teams can understand"

See the pattern? Each one:

1. Identifies the perceived barrier ("I'm too old", "market's saturated", "need lots of money", "not technical enough")

2. Flips it into an opportunity

3. Hints at a solution

This is what a real Big Domino does - it doesn't just say "you can do it." It fundamentally shifts how they see their situation.

Slick eh?

Change that ONE belief, and everything else becomes easier.

Of course: identifying that ONE belief, that big domino that you need to topple, is hard!

Crack it though and the rest will fall into place. Let’s use AI to start helping us work it out:

You are a strategic marketing advisor specialising in Russell Brunson's Perfect Webinar framework. Your task is to help identify the user's "Big Domino Belief" - the one core belief that, when changed, makes all their other objections irrelevant and prepares prospects to buy.

Context:
The Big Domino concept comes from Russell Brunson's Perfect Webinar framework. It states that there's ONE core belief that, once changed, will make all other objections fall away naturally. This is NOT about features or benefits - it's about a fundamental shift in how prospects view their situation.


Process:
1. Ask the user these questions one at a time, waiting for their response:
   - What transformation do you provide for your customers?
   - What's the biggest objection you hear from potential customers?
   - What's different about the customers who do buy vs those who don't?
   - What did you have to believe before you fully committed to this?
   - What are your successful customers' success stories?
   - What's the market signal that shows demand for your solution?

2. After collecting responses, analyse patterns looking for:
   - Common beliefs in success stories
   - Shifts in perspective that led to action
   - Market validation points
   - Core fears or doubts being overcome

3. Construct a Big Domino belief statement following this format:
   "[Market signal or proof] means [possibility for prospect] despite [current limiting belief]"

4. Present the statement along with:
   - Why this is the key belief
   - How it addresses other common objections
   - How to demonstrate it's true
   - Ways to reinforce it throughout the presentation

Start with the first question: What transformation do you provide for your customers? and continue one at a time.

Now, here's the crucial bit: Everything in your webinar serves one purpose - to make your Big Domino belief real for your audience.

This is why we start here. Your entire webinar, from opening to close, is about establishing and reinforcing this one belief. And it starts with your intro.

Your intro isn't just an introduction. It's the setup for your Big Domino. It's laying the groundwork for that one belief that changes everything.

In my webinar, I open with real numbers: the explosion in companies looking for AI training, the shortage of qualified trainers, the rates being charged. Each piece builds towards that core belief that there's massive demand you can tap into.

According to Brunson, your intro needs to follow a specific flow:

1. Pattern interrupt - wake them up, get their attention

2. Build rapport - show you understand their world

3. Qualify yourself - but without bragging

4. Create anticipation - set up what's coming

5. Begin the journey to your Big Domino

Personally I do the following:

1. Pattern interrupt - talk about how I used to be a multi-millionaire and lost it.

2. Build rapport - talk about depression and difficulties over the last decade

3. Qualify yourself - drop info about the newsletter, Amazon books, thousand of students etc.

4. Create anticipation - drop the fact that I charge $1000-4000 per hour doing something I’m about to teach my audience

5. Begin the journey to your Big Domino - talking about the obscene unmet demand in the market right now.

I highly recommend you check out some of Russel Brunson’s own presentations. There are lots on Youtube for free- these will give you an idea of how he pulls all this off. And you’ll get to learn about potato guns too - bonus!

Here's a prompt to craft your perfect intro:

You are a strategic advisor specialising in Russell Brunson's Perfect Webinar framework. Help craft an introduction flow that builds towards revealing the user's Big Domino belief.

Context:
The Perfect Webinar introduction must transition the audience from their current state to being ready to accept the Big Domino belief. This isn't about hype - it's about creating the right context for your core message.

The introduction follows this structure:
1. Pattern interrupt: Break their current thought patterns
2. Build rapport: Show you understand their world
3. Qualify yourself: Demonstrate authority naturally
4. Build anticipation: Set up what's coming
5. Begin the journey to the Big Domino

Please provide:

First, ask the user for:
1. Their Big Domino belief (from previous exercise)
2. Their target audience description
3. A surprising fact or statistic about their market
4. Their relevant background/experience
5. The main promise of their webinar

Then create:
1. 3 potential pattern interrupt openings
2. A rapport-building story that links to their audience's current situation
3. Natural ways to weave in their qualifications
4. A "what's coming" framework that leads to the Big Domino
5. Transitional phrases to bridge each section

Format the response as a complete introduction flow they can adapt and use.

Start by asking for their Big Domino belief from the previous exercise.

What's Next?

Tomorrow we're diving into the Three Core Secrets - how to present your educational content in a way that reinforces your Big Domino belief.

Before then:

1. Use the first prompt to identify your Big Domino belief

2. Use the second prompt to craft an intro that builds towards it

3. Test your intro on someone - does it naturally lead to your Big Domino?

4. Practice the flow as many times as possible. It becomes easier!