Now we’ll look at carving out your space online and where your personal brand sits.

Good news: you have the most powerful asset already. Yourself.

We’ll run through capturing how to translate yourself into a personal brand.

Let’s get started.

You already have the greatest asset your need for your personal brand: yourself!

In this Part we are just going to refine and codify your brand by using a coaching prompt.

We’ll end up with three main components:

• core messages

• character flaw

• what you stand for

Core messages

Your core messages are going to be the 3 main things you talk about. They will become your “content pillars” later on - core topics that you will base your content on.

They do not all need to be in the same area. Instead this is where we bring in the fact that we are humans with varied interests.

It’s our diversity of interests that's makes us…well…interesting. Be interested to be interesting.

If we talk only about one topic all the time we end up very flat. Sounding like a corporate spokesperson rather than a human!

Ever felt LinkedIn is a bit dull? This is why. People show one face only on LinkedIn. And it tends to be the boring professional face! Yawn.

Instead we’ll have 3 core messages to give more variety. Mine for example are AI, Entrepreneurship and Personal Development.

If it was just AI it’s very flat. But by combining with other areas we have a wider base to build our personal brand from.

Character Flaw

Next up is our character flaw.

Wait what?? Why are we talking about this?

This is the key to making you an attractive character online. It’s about showing you are a human being, not just a brand.

All the best heroes from film and literature have a flaw. That’s what makes them likeable. As humans we don’t like perfect robots.

FYI: This is especially important as AI influencers become the norm.

Also people aren’t interested in your success right now. They are interested in how you got there. And therefore how they can get there.

So we need to talk about our struggles and flaws to really connect.

What you’re for and against

Finally we need to define what you stand for and, more importantly, against.

Burr, the revolution's imminent, what do you stall for?

If you stand for nothing, Burr, what'll you fall for?

Hamilton

We need to define our allies and enemies.

Being milquetoast and agreeing with everything is not an attractive personal brand. There needs to be an enemy.

Don’t worry - I’m not telling you to personally attack people! Instead our enemy will be a concept, idea or axiom that people take for granted but we abhor.

Ok - let’s roll with a prompt that’ll help us define all of the above!

It’s a coaching prompt so load it into ChatGPT and then answer all the questions it throws at you. The more information and context you give the better.

Act as a personal branding expert

Help me identify my 3 content messages, "flaw" and what I stand for and against. 

Each message should be a short word/phrase like holistic health, money, entrepreneurship. 

Inquire into the following areas one at a time. Await my response then move to the next. Collect all the information before processing results. 

1. what is your business niche? 
2. who does your business help?
3. how do you help people differently to your competitors?
4. what topics excite you? what sort of news do you keep up with because you enjoy it?  
5. what have you have to overcome to get to where you are? 
6. how did you overcome this block? What got you to where you are now?

Use this information to determine my 3 core messages.
And what is the "flaw" that I overcame
What do I stand for and against- create a polarity.

Run through the coaching process with ChatGPT until the end. Then it’ll return your results, starting with your core messages:

Followed by your “flaw”:

And finally what you stand for and against:

As always use this only as a jumping off point

The great thing about having a first draft is that it is a lot easier to correct and edit than it is to create from scratch.

This is particularly the case when writing about ourselves! Hence the use of the coaching prompt to elicit the details from you. It’s easy to answer these questions.

Premium Prompt - You are the one and only

Let’s go a step further with our personal brand refining.

Instead of just working out our basic messages, flaw and what we stand for/against we can combine this into one powerful concentrated idea.

You want to become the ____ guy/gal. Pardon my use of guy/gal here but it’s a useful shorthand. For example:

• NFT_God is the Twitter algo guy.

• Amy Porterfield is the online course gal.

• Ramit Sethi is the personal finance guy.

• Grant Cardone is the real estate guy.

• Katelyn Bourgoin is the consumer psychology gal.

• Alex Hormozi is the $100 Offer guy

• Russell Brunson is the funnels guy.

• Tai Lopez is the “here in my garage” guy.

I’m only half joking on the last one. It’s still a recognisable brand!

What they all have in common is that they have taken a whole area. They are inextricably linked with that area now.

So even when someone doesn’t know their name they can still remember the face and be able to say “oh yeah the funnels guys”.

That’s branding. That tight association with your core field and the value you bring to it.

Use this prompt below your existing work:

As a further step condense this into a single topic that I can make the core of my personal brand

It should ideally be one word, maximum two that sums up the essence of my brand

For me it turned out “AI Resilience” which is great. The “AI Resilience guy” has a decent ring to it.

Ask for more as needed and use these to carve out your space.

Pulling it together

Great work. This might have been tough depending on whether you enjoy introspection.

We’ll be taking the results from this Part into the next where we craft our compelling narrative.

A reminder of what we’re covering:

• Part 1: Commitment to the bit

• Part 2: Harness your individuality

• Part 3: Your personal story

• Part 4: Identity crisis

• Part 5: Project and be heard