Time for another long form creation method!

This one is a little more cheeky - we’re going to repurpose other people’s content.

But … we’re going to be smart about it!

We're continuing our series on ways to create quality long form content using AI.

This next technique involves using other people's content as input to generate your own unique long form posts.

Because we're starting with the content of other people we need to be extra careful not to be lazy. I've reiterated this over the week - use AI to get your first draft in place and then manually adapt. This is particularly the case here.

The first step here is to keep a collection of content that you are inspired by.

I personally do this on X using bookmark folders. You can also keep a document with links in it. Whatever works for you.

Whenever you see a stellar piece of content just save the link. Then each week go through your saved content and choose pieces to repurpose.

It's best to find inspiration in entirely different niches. For example I write in the AI niche but take inspiration from entrepreneurship, copywriting, money, business and personal development niches.

You can take content from diverse niches like this and repurpose them into your own particular niche.

For example Naval Ravikant wrote a (now famous) long form Twitter thread on "How to Get Rich (without getting lucky). Here's the original:

Click through to see the whole thing - it’s expansive!

That's a great piece of work - what if we could adapt it into our niche?

Let's use a prompt:

Act as a content repurposer. 

Rewrite the below long form content piece into the [niche] niche

Change the metaphors, examples, stories, language to better suit the new niche. 

Keep the basic structure and flow but alter the content to it makes sense for the new niche.

Here's an output for “building influence” rather than “getting rich”.

I recommend reading Naval's initial piece so you can tell how well ChatGPT has done:

I'd then go through this and edit for clarity, flow and to make sure it makes sense for your particular niche.

You can adapt from any niche using this method which allows you to get really creative. The real restriction is your input - what great content you can find. I'd recommend widening out your content consumption and finding inspirational pieces from all over the web.

Find the best content

Struggling to find killer content?

Here's a nice method I use to find the best of the best content.

Head to X and head to advanced search. For ease you can use this directly: https://twitter.com/search-advanced

Put the word "thread" into All of these words.

And set a minimum likes of, say, 10,000.

This will bring up Thread (ie. long form X posts) that have a high amount of engagement. You can also put in minimum replies and reposts to further filter for quality.

This basic search will give threads from all over X. But you may want to specifically hone in one a particular theme.

Let's say I want to find a thread on "money" that I can adapt into the AI space instead.

I just add “money” into the search box alongside thread and get results like this:

This will now find threads about money with over 10,000 likes.

These are highly popular longer form pieces of content that you can potentially repurpose to your niche.

Explore other categories in the same way by testing out different search parameters along with minimum engagement figures so that you can find the top content from different niches.

Then use the prompt we covered above to remix into your niche for nigh infinite long form content. Clever eh?

Pulling it together

That’s a lot of different content creation tools covered this week.

Tomorrow we look at building our own GPT using ChatGPT’s brand new functionality.

A reminder of what we’re covering this week :

Part 1: Co-writing using ChatGPT

Part 2: Format/Framework Matrix

Part 3: Expansive writing

Part 4: Niche-jacking

Part 5: Personal GPT writing agent