I was recently chatting with a friend who runs an agency. He knows he should be creating more content—more case studies, more emails, more articles.
He understands all the benefits of content marketing for the long term.
But at the end of a full day of client work, sitting down to write is the last thing he wants to do. It just never becomes a priority.
When I explained the hands-free content approach we've been exploring in this series, he was skeptical but willing to try. Two days later, he texted me: "This s*** works. Written more today than past year.”
This is why I've been so excited to share this approach with you. It's not just about creating a sales page (though that's a great place to start)—it's about removing the friction from ALL your content creation.
In this final part of our series, we'll cover how to publish your content and how to adapt this approach to various content types beyond sales pages.
Let's get started:
Once you've refined your content and enhanced it with credibility elements, it's time to prepare it for publication. The specific steps will obviously depend depending on where and how you're publishing, but the process remains similar.
First, ask the AI to format your content appropriately for its destination:
Please format this content for [destination platform]. Include appropriate formatting tags, section breaks, and any platform-specific elements.
For example, if you're preparing content for your website:
Please format this for WordPress, including appropriate H2 and H3 headings, bulleted lists, and suggested places for call-to-action buttons.
Or for other uses:
Please convert this content to Markdown format for publishing on GitHub.
Just give it the specific format you need and your AI should be able to do the heavy lifting.
For any supporting materials you identified in Part 4 (charts, graphics, etc.), you can create detailed specifications:
For each of the supporting materials we identified, please create a detailed specification that I can give to a designer, including:
*Exact purpose of the visual
*Key data or information to include
*Suggested format and style
*How it integrates with the surrounding content
These specifications serve as a design spec for your designer or for yourself if you're creating the materials.
OK we’ve got our first project done. What it was. For me : a sales page. For you probably something else.
Let's quickly recap the core process we've covered in this series:
Sounds like a lot. But compared to doing this manually? Woo-wee it’s fast.
This process works for virtually any content type. Here's how to adapt it for different formats:
Content Type | Framework Example | Example Interview Questions |
Case Studies | Problem → Solution → Results | • What specific problem was the client facing? • What unique challenges made this situation difficult? • What solution did you implement? • What measurable results did the client achieve? |
Email Sequences | Goal → Problem → Solution → CTA | • What's the specific goal of this email? • What problem are you addressing? • What action should the reader take? • What objection might prevent them from acting? |
Video Scripts | Hook → Problem → Solution → Call to Action | • What attention-grabbing statement will hook viewers? • What problem resonates most with your audience? • How does your solution work in simple terms? • What should viewers do next? |
Blog Articles | Introduction → Key Points → Supporting Evidence → Conclusion | • What's the main point readers should understand? • What are 3-5 sub-points that support this? • What evidence supports each point? • What action should readers take after reading? |
Social Media | Hook → Value → CTA | • What will stop someone from scrolling? • What one valuable insight can you share? • What's the next step for interested readers? |
Presentations | Problem → Solution → Proof → Implementation | • What problem are you solving for the audience? • What's your proposed solution? • What evidence proves it works? • How can the audience implement it? |
And so on and so on….
Remember: this method works particularly for any content where you are getting your expertise out of your head and into a content form of some type. It’s co-creation!