In this playbook we’re covering:

Part 1: Creating Video Scripts

Part 2: Recording High-Quality Video

Part 3: Rapid video editing

Part 4: Multi-Purposing Content

Part 5: Publishing and Promoting Video

Let’s get started!

1. Why video?

You’ve probably heard of all the benefits of doing video as part of your content marketing.

In short:

• Personable - Videos help you connect with viewers by humanising your brand. They get to “know” you much more than if you only use text.

• Opens up new channels - some platforms are highly skewed towards video or only support video content. By ignoring video you are cutting off access to Audience members.

• Increased understanding - Video is able to demonstrate concepts and ideas more clearly. Viewers retain more information from video.

• Higher engagement - Videos lead to more shares and comments across social media. Viewers are more likely to interact with video.

• Improved SEO - Videos improve dwell time on webpages and Google favours video in search results. I’ll talk about how we combine videos to your blog to supercharge SEO.

• Accessible learning - People can consume videos easily on their own time. Video caters to different learning styles than text only. And, using AI we can prepare subtitles in any language. We can now even overdub to deliver the spoken content in those languages too.

I won’t belabour the point. Video is great and you should be doing it.

For most people the block isn’t why but how - they are scared to get on camera, hate how they look/sound or find they need to spend hours editing out every um and err.

I’m going to show you how to get past all of that in the next two Parts. Basically showing you how to use AI to record and edit videos to automatically remove all your errors.

In this Part though we’re talking about what content we’ll be producing. Where the information comes from and how we prepare scripts.

2. Repurpose from long form

The first source of video content should be our long form written content.

Specifically:

• newsletters

• blog articles

• X threads

• X long form posts

• LinkedIn articles

• etc.

Any longer form piece of content where you go into detail and show your expertise.

For me my primary written content is, perhaps unsurprisingly, this newsletter. It’s the source for everything else I produce online.

Think about all the longer form content you produce and test some of it with this repurposing prompt:

Act as a expert content marketer script writer

Convert this written long form piece into a video outline

Do not include inserts, only text script

[copy/paste long form content]

For this example I used a piece about using common enemies in content marketing. The original piece can be found here.

Prompt Output

This output is a video outline.

Go through this and make changes to make sure your main point is covered.

Notice that this is not a line by line script. This is on purpose.

Reading from a script is quite dull for the viewer. Instead I highly recommend using a series of talking points like this.

We’ll cover the exact mechanism in the next Part but in short we’ll look at each line here, deliver naturally based on that, stop, read the next line, deliver the content naturally again and repeat this for the whole script.

The recording will obviously have a lot of us checking the script and not talking! But thanks to AI tools we can cut all of that out in seconds. The end result will be just us delivering the content.

For this reason a structured outline like this is perfect for delivery. You aren’t trying to remember any lines. You aren’t reading off an autocue. You are just reading a reminder then delivering in your own words.

However, I understand some people will still want a full script. That’s fine too! Let’s do that next.

3. Line by line script

An alternative script format is a line by line script.

The process of recording will be similar. Record a line, read next line, record a line, read next one etc. And then using AI to autocut out all the reading and leave only the spoken parts.

But this method we work with a line by line script, designed to be easily read without having to memorise complex sentences.

Here’s the prompt:

Act as a expert content marketer script writer

Convert this written long form piece into a video script

Write a line by line script. 
Each line should be short and punchy and end with a line break for readability.

Do not include inserts, only text script

[copy/paste long form content]

Prompt Output

This prompt makes every sentence short and sweet. This not only makes it easier for the audience to follow but also makes recording much simpler.

You won’t need to memorise any long sentences - each is designed to be a short punchy sentence.

In the next Part we’ll test out both these script formats and work out which works best for you.

Pulling it together

Next up we’ll get into the actual video production. I’ll show you how to record videos even if you aren’t comfortable on camera.

A reminder of what we’re covering this week :

Part 1: Creating Video Scripts

Part 2: Recording High-Quality Video

Part 3: Rapid video editing

Part 4: Multi-Purposing Content

Part 5: Publishing and Promoting Video