As I'm writing this, I just got home from my second ever muay thai lesson.

Was I good? No. Did I get kicked (gently!) in the head? Yes. Will I go back next week? Also yes.

Here's the thing - being bad at it makes complete sense. Why wouldn't I be? It's literally my second time. I box usually, so all this leg stuff is new and weird. Of course I'm terrible. I've never done it before.

But by committing to make this a habit, I know I'll get better. I probably won't be great. But I'll definitely be better. And that's all I can control.

Content creation is exactly the same.

Your first video will be awkward. Your tenth will be slightly less awkward. By your hundredth? You won't even think about it.

For six months, I posted 3-5 TikToks daily. Not because I was special or talented. But because I understood that consistency beats talent when talent doesn't show up consistently. Say that 10 times after a pint I dare ya.

I didn't see real traction until month four. FOUR MONTHS of daily posting before the compound effect kicked in. Most people quit by week two, expecting to be good at something they've barely started.

The difference wasn't talent or luck. It was treating content like my muay thai training - show up, be bad, get slightly better, repeat.

Today, we're removing the last barrier between you and that consistency - the daily question of "what should I post?"

Let's get started:

The Psychology of Habit Building

Every morning, you make about 35,000 decisions. What to wear, what to eat, which route to take. By noon, you're experiencing decision fatigue. By evening? You're running on empty.

Famously this is why Steve Jobs wore the same thing everyday. One less thing to spend mental energy on.

This is why "what should I post today?" becomes paralysing. It's not a creative problem - it's a decision problem. You're asking your depleted brain to be creative on demand.

The solution isn't motivation or inspiration. It's removing the decision entirely.

You have to make it a habit.

When you have a pre-planned calendar of content ideas, posting becomes automatic. No decisions, no friction, no excuses. You wake up, check day 10, see "AI tools for [your industry]," record it, post it, done.

This isn't about becoming robotic. It's about creating space for creativity by removing administrative decisions. When you don't waste energy on "what," you can focus on "how" - making each video better than the last.

Your 30-Day Content Calendar

Let's build a month of content that removes all guesswork. This prompt takes everything you've learned this week and creates a customised calendar:

You are a content strategist specialising in building authority through consistent posting. Create a 30-day content calendar for social media.

Background context:
- My niche: [From Week 1]
- Platform: [TikTok/Instagram]
- Content research insights: [Paste key findings from Day 9 research]
- My goal: Build authority at intersection of AI + [industry]

Create exactly 30 video ideas following this distribution:
- 5 Tool Recommendations (specific to my market)
- 10 Educational (AI concepts for my industry)
- 10 Quick Wins (time-saving tips)
- 5 Myth-Busting (addressing industry fears about AI)

For each idea provide:
1. Day number (1-30)
2. Content type
3. Specific topic/angle
4. Hook (first 3 seconds)
5. One key point to make

Mix content types throughout the month - don't group similar types together. Ensure topics are specific to my industry, not generic AI content.

Format as a simple list I can check off each day.

This gives you a complete month of content. No more morning paralysis. Just execution.

You may notice that I’ve not included newsjacking or build in public posts. Why? Because these can’t really be planned! Or at least shouldn’t. They need to be done on the fly to be valuable. I’d highly recommend including build in public (in fact I’m giving you daily examples) on top of other videos but do what you can.

Your Day 10 Deliverable

By end of today:

1. Generate your 30-day calendar using the prompt

2. Review and adjust any ideas that don't fit your style

3. Share your commitment publicly

Build in Public Component

Post your 30-day commitment:

"Day 10 of AI Summer Camp: Just created my 30-day content calendar.

No more 'what should I post?' paralysis. 30 ideas ready to go.

Daily posting for 30 days starts now. Building my distribution before my product.

Who's committing to consistency with me?"