I spend about 5 minutes on each video.

"Five minutes? Come on, Kyle. Nobody can make a good video in five minutes."

I hear this a lot. Then I pull out my phone and make one right there in front of them.

Here's the thing - most people spend way too much time on the wrong things. They fiddle with editing software, worry about perfect lighting, and end up never posting anything at all.

That first 3M+ video I got was literally taken whilst leaving the house and thinking “ugh I need to do a video”.

Guess what? Your audience doesn’t care about the polish. They care about you dropping knowledge. As yourself. The expert.

Let’s get started:

The 5-Minute Protocol

Here's exactly how I shoot my videos, timed out:

Minute 1: Setup

First thing - open TikTok or Instagram Reels (I prefer TikTok's recorder). Find somewhere quiet and position your phone at eye level - use a tripod or straight up hold the phone. I hold the phone - that’s fine.

Face a window if you can for natural light, but honestly, any decent lighting will do. That's it. Don't overthink this part - it's just about getting ready to record.

Minute 2: Practice Run

Take your hook and main points (which you have already, right?) and do one quick practice run. Record as it makes it “real”. But don’t worry about it being good. A dry run will help you work out the phrasing.

Minutes 3-4: Recording

Hit record and deliver your hook - it should take about 5-10 seconds. Hit pause and check if you like it. If not, just delete and redo that bit. Continue this process with each section, pausing between points.

We’re using this sort of Start/Stop recording (which is built into TikTok, Instagram and apps like Clips on iPhone) because it lets us nail each sentence one at a time.

Think of it like building Lego - piece by piece, not carving a sculpture from a single block. You're eliminating the pressure of getting everything perfect in one take.

Minute 5: Post

Final steps to quickly prep the video for discoverability:

• add auto generated subtitles, correct spelling if needed (especially “ChatGPT”!)

• add a text title on the video with the main topic, set time on screen to 1-2 seconds

• write a caption/description for the video. Make sure you mention the main themes using terms like AI, ChatGPT etc. to help with discoverability.

• choose a cover frame and add a text overlay with the same title as before as the text

• hit post. Done. Move on with your day. The key here is not to overthink it - get it posted.

Quick note about the "Millennial Pause" - you know, that awkward gap at the start of videos where you can see people waiting to begin talking. I'm used to be guilty of it too. If you aren’t sure what this is here’s an amazing video that’ll make it VERY obvious:

Here's how to avoid it: take a deep breath in, hit record, and start talking as you exhale. No pause, no awkwardness, just natural flow.

Engagement

About 5-10 minutes after posting (if using TikTok) hop back on the app and check the views.

If it’s at 200 or less then the video hasn’t popped. That’s fine. LEAVE IT alone. Just leave it. It might pop off later. Maybe even months later.

More importantly we don’t want you to worry about the performance of every video. Just move onto the next.

If it has moved above 200 views then it’s off to the races. Check if there are any comments and respond to the comments. This will show engagement and further boost your videos performance. The more you engage the better but remember you are a business owner not an influencer - checking your videos mustn’t become your full time job!

Except for when you get your first viral video - I’ll allow you to check as much as you like for that one! I certainly did!

The Technical Setup

Want to know what fancy equipment you need? Here's my main gear list: an iPhone, my arm and a window (for light). That's it. No ring light. No microphone. No fancy camera.

It’s sufficient. Especially starting out. And it means less faffing around with setting up lighting, connecting cameras and microphones etc.

"But Kyle, what about sound quality?" Phone mics are surprisingly good these days. Just make sure you're in a relatively quiet room. As long as people can hear you clearly, you're good to go.

"What about lighting?" Face a window. Natural light beats any ring light I've tried. If you don't have a window, any reasonably well-lit room will do. Remember, we're aiming for done, not perfect.

"What about background?" A plain wall works fine. Or your office. Or literally anywhere that isn't messy (and thus distracting!). Your audience cares more about what you're saying than what's behind you.

Can we make "better" videos with fancy editing and perfect lighting? Sure. But first, we need to build the habit and prove to ourselves that this is worth our time. Start simple, start consistent, upgrade later.

My best tip? Do it first thing. Before checking email, before meetings, before your brain can come up with excuses.

Common Mistakes to Avoid

Don't rewatch your videos obsessively. Post and move on. Don't waste time on transitions or effects - they don't matter. Don't try to memorise a script - bullet points beat perfect words every time (plus you can record sentence by sentence using Start/Stop recording). And most importantly, don't aim for perfection. Aim for done.

Remember why we're focusing on volume over perfection: First, it's the only way to truly understand what your audience wants. You might think they need detailed technical explanations, only to find they engage more with quick practical tips. Second, there's no better way to improve your presentation and explanation skills than by doing it daily. Each video makes you a little bit better at communicating complex AI concepts.

In our final part tomorrow, we're talking about turning this momentum into real business results. Plus, I'll share details about joining our accelerator program where we give you 30 days of scripted content and accountability.

Remember, every video you don't post is a missed opportunity to be discovered by someone who needs your expertise. Start posting ASAP.