Ever wondered where some creators get all their content?

In this Part we get to the meat. Nom.

We’re going to take our long-form and slice and dice it into short social posts.

One piece of content to 15 in one fell swoop. Ready?

As discussed in the last Part AI is not great at creating content from scratch.

It is however fantastic at breaking content up.

This is called repurposing.

Taking one piece of content and converting it for use in multiple ways.

Specifically we’re going to take our blog article and carve it into lots of short social media posts for X/Twitter, Facebook, LinkedIn or whatever your platform of choice is.

Crap in crap out

Important: each time we repurpose using AI the quality will decrease.

If we put crap into then we’ll get crap out.

Therefore we need to start with as high quality content as possible.

This is the reason why in the last Part I suggested you using your brilliant human brain to tweak and finalise the long-form content.

We need that first input content to be as good as possible. Otherwise the AI prompt below will turn bad content into eve worse content!

Before we jump in, I’ve covered repurposing in a lot more detail in its own Playbook. You can get access here or via the Vault.

Right, here’s the prompt we’ll use:

Act as a social media content re-purposer

Break the article below this prompt into the specified social media assets 

Posts to create:

1. One post announcing new article on blog. Tease the lede to get the click. 

2. 3x soundbite posts. Find the most intriguing and/or controversial sentences from the article and extract them as soundbites. The soundbites should trigger discussion. Do not reference the article - the post should be self-contained.

3. 3 x Question posts. Analyse the article for intriguing, controversial or fact-collecting questions to ask on social media. The questions should ellicit debate and allow people to express opinions/. Do not reference the article - the post should be self-contained.

4. 3 x expert authority posts. Analyse the article for strong opinions and convert them into expert statements. These should be authoritative and demonstrate thought leadership. Use strong language to make a statement. Do not reference the article - the post should be self-contained.

5. 3 x  inspirational posts. Focus on how the contents of the article could change the readers life. Focus on the fact that they already have what they need in them, they just need to act.  Do not reference the article - the post should be self-contained.

6. 1 x actionable steps post. Analyse the article and extract a set of steps for people to follow. Do not reference the article - the post should be self-contained.


Do not use emojis, do not use hashtags
Dot use overly elevated, salesy language
Each post should be no more than 280 characters
Return results in a tabular format

Article begins:
[copy/paste long form article]

For this example I’ve plugged in Part 1 of this guide. This led to this output:

Some of these I’d be happy to post immediately - for example the question posts are good to go.

For others I’d rewrite and work in context. It’s still a lot faster than working from scratch!

As always if there is something about the output that doesn’t work for you then i) tell ChatGPT and ii) adapt the prompt.

Once you’ve done this you’ll be able to easy chunk up any article (created using the method in the last Part) into multiple posts.

Your content production just went up. Waaaay up.

Premium Prompt - Thread Maker

The above prompt makes short form posts which work great on X, Facebook or LinkedIn.

What about creating threads for X or Threads?

Here’s a specific prompt that’ll create a thread format post:

Generate a Twitter thread version of this article

First distill the article to its bare essentials.

Start with a thread hook tweet to tease the content, ending 🧵 Thread:  to announce it's a thread

Follow with a personal story hook (idea. I will adapt)

Then outline the article in a series of <280 character tweets, chained together

Each tweet should encapsulate one basic idea, keep each tweet punchy

Do not use emojis (except the 🧵 in tweet #1). Do not use hashtags

Use natural, non-salesy language

I used the same article again and got this result:

Strong!

The main change I would make it fleshing out the idea of the context matrix more. Specifically by showing images of it.

Otherwise the basic thread is close to be publishable.

Pulling it together

We’ve now used AI to go from 1 content piece to 15.

You can actually get a lot more by:

• running the prompt multiple times - each time it’ll give you more posts.

• or adjusting the number of posts generated by changing the numbers in the prompt

One method here to test is generating a tonne of posts and then hand picking out the best ones. It takes more human time but should lead to higher quality.

In the next Part we’re going to add in another layer - short video!

Here’s a reminder of the week:

• Part 1: Never ending story

• Part 2: First go long

• Part 3: Break it down

• Part 4: Video overlay

• Part 5: Getting arty