Time to get into it. We’re going to start shaping up what your AI education business is going to look like.

Who will you be teaching? What do they need to know about AI? How will we know what to tell them.

Let’s get started:

In the last Part I said that the total addressable market for business AI education is “all businesses”.

All businesses are going to have to work out how AI affects their operations moving forward. Many of them are grappling with this question already - and others will be forced to once their competitors get on board with AI!

Think of this like the internet. Eventually all businesses had to work out what the internet meant for them and what side of its advance they wanted to be on.

Even the most seemingly basic, local and isolated businesses use the internet.

When I lived in China the dumpling stall at the base of my building gave me their WeChat (think Whatsapp, sorta) so I could pre-order dumplings from them. I ordered a lot of dumplings…

Or even more wild, once on a mountain pass in Tibet I was given a website by a woollen coat merchant and her husbands (2). Apparently shipping from their village back to London was no problem.

AI will have a similar omnipresence, touching all industries and sectors.

Go wide?

Does this mean you should target ALL businesses as your potential clients?

Absolutely not.

Target everyone and you target no-one.

It’ll be a lot harder to land your first training gigs if trying to hit everyone.

Instead I’d recommend honing in on your particular industry.

If you are a coach: teach AI to coaches and coaching companies.

If you work in healthcare: teach AI to healthcare companies.

Your edge is the ability to combine your own industry experience with AI education.

This is why I write Prompt Entrepreneur - it’s combining my years of experience starting and growing businesses with AI. That’s my edge.

By knowing the industry you’ll be in a better position to know:

• what parts of AI industry people are excited about

• what they are scared of

• the general level of technical know-how

• their specific industry language

• specific use cases of AI that will be quick wins for them

All of this will help you immensely with pitching, selling and delivery.

In the next Part I’ll show you how I weave specific industry knowledge into my presentations and workshops.

Expertise level

Your particular niche will determine how deep your workshops and presentations need to go.

If your industry is tech then obviously the level of familiarity with AI tools will be higher than in other industries. But all business have staff members who don’t actually use AI, code or do anything “technical”. Businesses have HR, legal, marketing departments that won’t necessarily be au fait with AI.

This is where I recommend you focus. The lower-level and wider audience. Not training tech wizards but instead the employees who need a basic crash course in AI.

You’ll be surprised how basic a level this actually is. I’ll cover what to teach in the next Part but my one hour intro workshop (briefly) is:

• what is AI and why should we be excited and not fearful

• my RISEN prompting framework

• how to choose what tasks to use AI on

That’s it.

One hour is not a long time. And it’s better to explain a few things well rather than many things poorly.

I’d much rather my audience grasps and go on to use one or two things rather than be bombarded by 50 things and learn nothing.

Your job therefore is to get really good at teaching a small number of topics. And then teach that to many many companies.

Ear to the ground

As well as this base groundwork knowledge you’ll be teaching you’ll need to supplement with industry specific news and trends.

This will not necessarily be in your core content but will be very important for dealing with questions from people you teach.

Generally these questions will come from news stories people have read. And (more often than not) the news articles will have put a negative spin on the use of AI! So it’s handy to know what’s being said so that you can address these fears and concerns. Otherwise it’s easy to get derailed!

Thankfully we can use AI to help us here. Here’s a prompt:

I work in AI education in the [industry name] industry.

Collect a rundown of the most important AI developments in the industry over the last 2 years. 

Provide sources.

This will head out and compile a list of topics from your particular industry:

This will help you get a basic survey of the use of AI in your industry.

I would also recommend finding an up to date source of news about AI in your industry of choice. We’re talking:

• newsletters

• blogs

• social media accounts

that summarise the latest AI updates in the industry.

Nothing like this? Well…looks like an opportunity for you then. If you can become the authority here via a newsletter and on LinkedIn or similar then your lead flow is about to get a lot easier!

Any which way get educated about what’s going on with AI in your industry.

We’ll be weaving that into your material in the next Part.