Over the past four parts of this series, we've been focused on creation – developing our comic identity, crafting complete narratives, and perfecting individual panels. Now it's time to talk about what happens after creation.

The comics you've created aren't just one-off content pieces; they're valuable business assets. Unlike many forms of content that have a short shelf life, well-crafted explanation comics can continue delivering value for months or even years after creation.

Think of each comic not as a disposable piece of content but as an investment in your business's intellectual property portfolio. These are assets you can repost, repurpose, and boost to maximise your return on creation time.

Let's get started:

Comics as Business Assets

Comics as Business Assets

How to convert your comics into legit business assets

Every comic you create becomes a valuable business asset in your content library. These aren't one-and-done content pieces that expire after posting – they're versatile tools that can:

• Explain complex concepts consistently across multiple platforms

• Serve as educational resources for customers at various stages

• Establish your visual brand identity over time

• Generate engagement across different platforms

• Become the foundation for paid advertising campaigns

Specifically in this Part we’re talking about Reposting, Repurposing and Boosting.

Unlike written content that can quickly become dated or videos that require substantial production resources, comics strike an ideal balance between impact and creation efficiency. They communicate visually (which increases retention) while being relatively quick to produce once you've established your process.

Most importantly, they're incredibly versatile – which brings us to our first strategy.

Repost: Same Comics, Multiple Platforms

Each platform has its own preferences, dimensions, and audience expectations. The good news is that you don't need to create entirely new comics for each platform – you just need to optimise your existing comics to fit each environment.

Here's how to adapt your comics for maximum performance across the major platforms:

Instagram

Instagram is all about visuals and works exceptionally well for comics with its carousel feature that allows up to 10 images.

Optimisation Approach:

• Use square (1:1) format for consistency across the carousel. (We previously optimised for this anyway as it’s the most versatile format)

• Create a strong cover image with an attention-grabbing visual and clear title

• Add context in your caption that explains the value of the comic

• Use strategic hashtags to reach new audiences (#ExplainerComics #YourIndustry #VisualLearning)

• Consider adding a call to action in the final panel

Instagram audiences respond especially well to visually striking, easy-to-understand sequences. The platform's swipe-through format makes it perfect for educational comics that build from one panel to the next.

LinkedIn

LinkedIn is more professionally focused but increasingly receptive to creative content formats – especially when they communicate business value.

Optimisation Approach:

• Use the document/carousel feature with square or slightly wider panels - make a PDF of your panels and upload as a document to unlock the carousel format

• ALTERNATIVELY just upload the images sequentially for a multi-image post

• Frame your comic in terms of business applications and professional relevance

• Use more formal language in your post caption.

LinkedIn audiences appreciate content that helps them solve professional challenges or understand complex business concepts. Frame your comics as professional insights rather than just entertaining content.

Twitter/X

Twitter moves fast and requires immediate impact. Single powerful panels or very short sequences work best.

Optimisation Approach:

• Lead with your strongest, most impactful panel as a standalone image

• Use thread format for sequences, with one panel per tweet - this increases engagement time and bumps the algo

Note: If using a thread for a full comic sequence, make sure each panel can stand relatively well on its own. Tricky but helps individual panels be shared.

Repurpose: Transform Comics Into Different Formats

Your comics can extend well beyond their original format. The same valuable content can be transformed into multiple media types, each reaching people who prefer to consume content differently.

Comics to Video

Those panel sequences you've created can be transformed into engaging video content with minimal additional effort:

Transformation Approach:

• TikTok, Instagram and Capcut have tools for automatically converting photos/static images into videos

• Alternatively send to an editor to give the full treatment - even to the extent of converting to animations

• Keep videos short (30-60 seconds for social, 2-3 minutes for YouTube)

Video versions can reach audiences who prefer watching to reading and can work particularly well on platforms like TikTok, Instagram Reels, and YouTube Shorts.

Comics to Blog Posts / Newsletter issues

Those same comics can be expanded into comprehensive blog content:

Transformation Approach:

• Use the comic as a visual centrepiece for your post

• Expand on each panel with additional context and examples

• Add data, research, or case studies that support the comic's message

• Include practical application steps for readers

• Incorporate relevant keywords for SEO

Blog versions allow you to go much deeper than the comic alone, reaching audiences who want comprehensive information and prefer reading detailed content. You basically use the comics itself as a jumping off point and flesh out with written content. Notice that this particular guide incorporates a comic and text guide! I’m doing it right now.

Boost: Amplify Success With Paid Advertising

As Gary Vee has discussed many times, the smartest approach to advertising isn't guessing what will work – it's amplifying what you already know works. This applied to any organic content, including comics.

When a comic performs exceptionally well organically, that's market validation that it resonates with your audience. So….add a little budget and boost it.

Case in point from Alex Hormozi:

The Amplification Process:

1. Create and post your comics organically across platforms

2. Identify which comics generate the most engagement and shares

3. Create a paid campaign featuring your top-performing comics

4. Test different headlines and calls to action with the same comic

5. Scale budget on the variations that perform best

This approach dramatically reduces the risk of your ad spend because you're not guessing – you're amplifying content that has already proven effective with your audience.

Building Your Comic Library Over Time

As you create more comics, you're building a valuable library of visual assets that appreciate in value over time. Here's how to manage this growing collection:

1. Organise by Topic: Categorise your comics by subject matter for easy reference and repurposing

2. Track Performance: Note which comics perform best on which platforms for future optimisation

3. Create Series: Develop themed series that build on each other and can be compiled into larger assets

4. Refresh Periodically: Update older comics with new information or improved visuals as your skills develop

5. Build Connections: Cross-reference related comics to create a web of educational content

I do all of this in Airtable personally as it makes it easy to attach full resolution images. But you could equally set up a series of Google Drive folders or similar structure.

Over time, this library becomes an increasingly valuable business asset that differentiates you from competitors and serves as a foundation for multiple marketing initiatives.