I started creating AI content around the same time as dozens of other creators. Some had bigger followings from the start. Some were getting better numbers than me early on.
I was jealous.
But you know what happened to most of them?
They just... disappeared.
One day they were posting regularly, building momentum. The next, their accounts went silent. Videos stopped. Growth stalled. And eventually, they joined the vast graveyard of abandoned creator accounts that litter every platform.
And…I was still there. Still growing.
It wasn't because they lacked talent or knowledge. It wasn't because they didn't have good ideas or the right equipment.
It was because they couldn't maintain consistency. Simple as.
Building an audience is, at its core, a grind. There's simply no way around that uncomfortable truth. Sorry!
It requires showing up day after day, week after week, month after month—even when you don't feel like it, even when the numbers aren't impressive, even when it seems like nobody's listening.
And just when you are about to pack it all in? Something hits. You’re off to the races.
This is precisely why consistency is the ultimate differentiator in your journey to 1,000 followers. Not talent. Not equipment. Not even content quality!!! Just pure, stubborn consistency.
Let's get started:
When I analyse who makes it in the creator economy and who doesn't, two factors stand out above all others: consistency and volume.
The maths is brutally simple. If you post daily for a year, that's 365 pieces of content. If someone else posts weekly, that's just 52. You've created seven times more opportunities to be discovered, to learn what works, to improve your craft, and to demonstrate your expertise.
But here's the thing: staying consistent is bloody hard. It's probably the biggest challenge you'll face in your journey to 1,000 followers.
So how do you solve this problem? By making content creation as frictionless as possible.
In the early days of my content creation journey, I was cranking out 3 videos a day. Now I'm more reasonable at 1-2 per day. But just yesterday, I recorded 8 videos in a single session. Become the machine!
How? By embracing what I call Minimum Viable Production.
The MVP approach is simple: strip your content creation process down to the absolute essentials. Make it so easy that you can't talk yourself out of doing it.
For most creators, this means embracing the basic "talking head" format—just you, facing the camera, delivering value through your words and expressions. No fancy transitions, no elaborate b-roll, no complex editing. All that adds time which, in turn, adds friction! Which means it won’t get done.
In my niche some of the top content creators are talking heads. Nate, Sabrina and Cat. Notice the trend? All just talk to camera. Very little fancy editing. Very little on screen distraction. Just them talking!
I know an Italian creator (won't name names) who went from producing highly edited videos with fancy graphics to simple talking head videos. The result? Absolutely no change in engagement or growth—but she was able to create content 5x faster.
The videos do just as well but don’t take HOURS of editing!
People simply don't care about fancy production values as much as you think they do. We hide behind the editing - thinking it’ll save our videos. Audiences are there for the value, the information, the personality—not the slick transitions or perfect lighting.
By embracing MVP content production, you accomplish two crucial things:
This doesn't mean your content should look awful. Aim for decent lighting, clear audio, and a non-distracting background. But beyond those basics (which are super easy to do), your energy is better spent on scripting, delivery and pure VOLUME of content.
Volume isn't just about more chances to be discovered—though that's certainly a benefit! The real power of volume is in accelerated learning.
Let's compare two creators:
Creator A makes one video per month, creating 12 videos over a year. Creator B makes 12 videos per week, creating 624 videos over a year.
Which creator do you think will improve faster? Which one will discover what their audience truly wants sooner? Which one will develop their on-camera presence more quickly?
The answer is obvious when put like this. Creator B has 624 learning opportunities compared to Creator A's 12. That's 624 chances to:
When you're starting out, volume creates velocity. Every piece of content is a data point, a learning opportunity, a chance to refine your approach.
Will they all be good? Not at all! Doesn’t matter as each video lets you improve.
This is why I'm such a strong advocate for high-volume creation in the early stages of audience building. It's not about quantity over quality—it's about using quantity to build quality through rapid iteration. Subtle but important difference!
Consistency requires turning content creation from a sporadic activity into a consistent habit. And like any habit, it requires structure and routine. Boring but important. Sorry!
Some days will suck. Some weeks will be uninspiring. You'll have moments where you feel like you're talking to nobody. This is normal and happens to everyone—including me, still, to this day. I’ve had days and weeks when I didn’t really want to put anything out. Views were low. I didn’t feel like it. What’s the point?
Tough. I just got it done.
In fact one of my most popular videos (3.5M+ and counting views) you’ll notice I’m wearing an outdoor jacket. Why? I was on the way out the door and thought “ugh fine I’ll just sit down a shoot a damn video”. That was my first viral video and (without hyperbole) changed my life.
The key is making your production process simple and painless enough that you still do the work even on those bad days.
Think of professional writers. Stephen King famously writes 2,000 words every single day—including holidays, birthdays, and yes, even the days when he doesn't feel particularly inspired (and/or was coming off a cocaine and booze bender). It's not about waiting for inspiration; it's about showing up and doing the work regardless. The Muse will only show up if you put in the work.
Content creation is no different. It's a craft that improves with repetition and deliberate practice.
The biggest threat to consistency is friction—anything that makes it harder to create content. Your job is to systematically identify and eliminate these friction points.
Common roadblocks and how to solve them:
"I don't know what to talk about" : Maintain a running list of content ideas. Use the AI prompts from Part 3 to generate batches of ideas in advance. I keep a Note on my phone that I add to whenever inspiration strikes. Personally I use Raindrops to quickly capture inspiration from any source.
"My setup takes too long to prepare" Create a permanent or semi-permanent recording space where you can sit down and start recording immediately. For me, it's a corner of my office with decent natural light from a window and a simple backdrop. Phone front camera, phone mic. Done. That’s sufficient!
"I get stuck trying to make it perfect" Set a time limit for each step of the process. For example, "I have 15 minutes to plan, 5 minutes to record, and 15 minutes to edit. Whatever I have at the end of that time is what gets published." You’ll get better over time. But for now just get it done.
"I don't feel motivated" Don't rely on motivation. Rely on systems and habits instead. The motivation will often come after you start, not before. Just start and it gets easier.
In my AI Authority Accelerator, I focus heavily on removing these roadblocks. We provide daily scripts and prompts so you never have to wonder what to talk about. We introduce technical aspects gradually to avoid overwhelm. And we build accountability systems to keep you on track. Check it out here: https://promptentrepreneur.thrivecart.com/ai-authority-accelerator/
The goal is to make consistency as easy as possible because consistency is what gets you to 1,000 followers.
In Part 5, we'll explore how to boost your algorithmic performance through strategic engagement, analyse what's working and what isn't, and refine your approach based on data. All important stuff BUT not as important as just getting consistent!
We'll also discuss the importance of that first 1,000 followers milestone and how to use it as a launchpad for further growth.