Thunderbirds are go!

We have all our systems up and running, ticking away.

Well. Now we need readers!

How can we start to get subscribers and how can we monetise our newsletter?

Let's get started:

Multi-Platform Distribution Strategies

The atomic format creates unique opportunities for multi-platform distribution. Because your content is already concise and focused, it can be easily repurposed across various channels.

1. One Newsletter = One Social Post

The simplest and most effective strategy: turn each daily newsletter into a social media post. There are several approaches:

Direct Screenshots

• Take a screenshot of your newsletter and post it directly to LinkedIn, Twitter/X, or Instagram. Scrappy and effective. Add a little border around it (use Typefully) if want it to look better

• Add a simple call-to-action: "Want these insights in your inbox daily? Subscribe here: [LINK]"

• This takes literally seconds and creates a consistent social presence

Text Reformatting

• Copy and paste the content with minor adjustments for each platform (use a prompt to do all this automatically)

• Set up autoposting via your Zapier connections

2. Weekly Carousels for Compound Impact

At the end of each week, compile your best newsletters into a carousel post:

• Pick 5-7 of your strongest insights from the week

• Create a slide for each one

• Add a compelling cover slide and CTA at the end

• Post to LinkedIn (which tends to favour carousel content / series of images)

This gives your content a second life and reaches people who might have missed the individual posts. It’s also a “longer” format which can lead to more time on the post and boost your engagement.

3. Micro-Video Content

This is where things get really interesting. Add a step to your Zapier workflow that generates a short video script from your newsletter content:

Create a 30-second script for a vertical video based on this newsletter content: TITLE: {{Title}} CONTENT: {{Newsletter_Content}} The script should: 1. Start with an attention-grabbing question or statement 2. Deliver the key insight in simple, conversational language 3. End with a call-to-action to subscribe to my daily newsletter 4. Be suitable for me to read to camera 5. Total length: 60-80 words maximum

Record this quick script on your phone (ideally with captions), and post to:

• TikTok

• Instagram Reels

• YouTube Shorts

• LinkedIn Video

These platforms are all heavily promoting short-form video content, and the algorithm boost can dramatically increase your reach.

4. SEO-Optimised Blog Posts

Another powerful extension to your workflow: add a prompt that converts your atomic newsletter into an expanded blog post:

Expand this atomic newsletter into a 800-1000 word blog post that is optimized for SEO: TITLE: {{Title}} CONTENT: {{Newsletter_Content}} Please include: 1. An engaging introduction with the key concept 2. 3-4 main sections that expand on the core idea 3. Practical examples or applications 4. A conclusion that ties back to the original insight 5. H2 and H3 headings for structure 6. A meta description for SEO (150 characters max)

Post this expanded content to:

• Your website (if you have one)

• Medium

• LinkedIn Articles

• Industry platforms specific to your niche

This strategy helps you capture search traffic in addition to your direct subscribers.

5. DM Giveaways on Twitter/X and Instagram

These work extraordinarily well for newsletter growth:

• Create a valuable PDF or Notion document related to your newsletter topic

• Post announcing that anyone who DMs you can receive it for free

• When people DM, send them the resource and invite them to subscribe to your newsletter

Super fast acquisition and when paired with the beehiiv boost method below a very quick way to spin up revenue too.

6. Paid Acquisition via Meta Ads

If you're ready to accelerate growth, Meta ads (Facebook and Instagram) tend to work particularly well for newsletter subscriptions:

• Create a simple ad showing a sample of your newsletter

• Target people with interests relevant to your topic

• Use the "Lead Generation" objective for direct sign-ups

• Start with a small budget ($10-20/day) and scale based on results

The cost per subscriber can be as low as $1-3 if your targeting and creative are well-optimised. LinkedIn ads are also possible but will be more expensive for not a great deal higher engagement.

Monetisation Approaches for Atomic Newsletters

Once you've built a consistent newsletter and grown your subscriber base, it's time to think about monetisation.

“But I don’t want to make money from my newsletter!”

That’s fine. Maybe it’s just a relationship play. That’s fine. BUT review these methods because if we get our newsletter to generate its own revenue we can immediately loop that cash back into growing our subscriber base. It can become self-perpetuating and cost neutral.

1. beehiiv Boosts

This is perhaps the easiest way to monetise an atomic newsletter:

• Every time someone subscribes to your newsletter, you can recommend another complementary newsletter

• You get paid for each person who subscribes to the recommended newsletter

• Earnings typically range from $1-4 per subscription

This essentially liquidates your cost of acquisition—if you're paying $2 to acquire a subscriber through ads, but earning $2-3 when they sign up to a Boost partner, you're growing your list for free or even at a profit. Very nice!

2. beehiiv Ad Network

beehiiv's native ad network is perfectly suited for atomic newsletters:

• You can earn based on opens or clicks

• Click rates typically pay $1-2 per click

• Open rates vary but usually fall in the $2-5 CPM (cost per thousand opens) range

The best part is that you don't have to sell these ads yourself—they're filled automatically through the network. You basically get sent a bunch of offers once a week and get to decide which you want. Then select the creative, choose and date and that’s

3. Direct Sponsorships via Passionfroot

As your subscriber count grows, direct sponsorships become viable:

• Set up a Passionfroot page listing your sponsorship options

• Add a "Sponsor this newsletter" link in your footer

• Set your prices based on similar newsletters as a benchmark

Pro tip for finding rates. Head to Google and type site:passionfroot.me, followed by a space and then your niche. For example:

That’ll bring up all the newsletters in your niche and their Passionfroot page. Simply check out their pages and collect their rates. Then work out your pricing based on that.

4. Premium Subscription Tier

Using subscription tools to offer a premium version with:

• Additional insights or resources

• Early access to expanded content

• A private community for discussion

Even with a small base of paid subscribers, this can generate significant recurring revenue.

5. Your Own Products and Services

This is the ultimate monetisation strategy. Your atomic newsletter serves as the "T" (Tribe) in the BATON framework:

• Business: Your core offering

• Audience: Your content attracts interested prospects

• Tribe: Your newsletter nurtures them regularly

• Offer: Your products/services solve their problems

• Network: You scale what works

The daily touchpoint of an atomic newsletter builds tremendous trust over time. When you occasionally mention your consulting services, courses, or products, conversion rates tend to be significantly higher than from cold traffic.

Think of your newsletter not merely as a content channel but as a relationship-building tool. Keep showing up everyday, deliver value and then move a % of readers off towards your funnel.